Michelina's Frozen Entrées

Marcy Holmes from Bellisio foods asked us to refresh their long standing brand and refresh their website. The biggest challenge of the site was making sense of the huge array of product offerings. I limited the top navigation options to mitigate any choice paralysis and relegated less visited links to the footer. Instead of having users click 3-4 times to find their product, I decided to list all of them textually in a mega-menu. After analyzing website analytics it was clear that many users bounced after visiting one product page. So to encourage more explorative browsing I designed left and right arrows on individual product pages which serve as navigational buttons to other product pages.