Smoke Modern BBQ
Web Design

This client asked us to reskin their website by capitalizing on the modern piece of their business. I used a lot of rough and rustic seamless repeating patterns as well as sharp modern square modules to challenge users' perceptions of bbq shacks they may have visited previously. Their food menu options were perhaps the most challenging piece of the site as their existing CMS backend interface had not been set up properly to give the web author the ease of choosing predefined text styles and formats for new menu items. Every combination of menu titles, subheads, descriptions, prices and PDF downloads had to be considered to make the menu pages flexible and unified.