My role was to research, reconsider, and redesign the user flow of clients’ websites. As the sole designer I led the way in various processes, including card sorting, site architecture, wireframing, prototypes, content migration, animation, coded examples and quality assurance.
I fulfilled client business goals by strategizing and designing websites, emails, ads and other digital deliverables for brands in the AV, interior design, restaurant and hospitality sectors. I regularly practiced user empathy and established scalable pattern libraries to ensure consistency and brand integrity.
My primary responsibilities included email design for clients including Target, General Mills and Join My Village. I also designed banner ads and illustrations as part of this digital marketing agency.
I led various print and web efforts as the in-house designer. I was responsible for the weekly bulletin, website, posters, brochures, digital signage, event photography, postcards, business cards and billboard designs. I designed the church logo and a comprehensive style guide which outlined details such as typography, colors and tone of voice.