I lead the digital marketing team and play a key role in shaping the company’s global web presence across 20 multilingual sites. I’ve helped evolve the brand’s digital identity through UI design while ensuring a seamless, data-driven user experience for a complex B2B audience. My approach to UX research combines industry best practices with direct user insights, gathered in a way that feels natural and helpful rather than intrusive. I translate these findings into clear and extensive requirements for our web/dev team through agile workflows. Beyond UX, I’ve redesigned several eCommerce experiences, optimized discovery of the product catalog through faceted search and interactive table designs, and I oversee site regression testing to maintain performance and reliability. I am instrumental in SEO strategy, helping to implement SEO monitoring tools and personalization technology to refine the customer experience. My role is equal parts brand development, strategy, and execution - ensuring that Banner’s digital presence supports both business goals and user needs.

My role was to research, reconsider, and redesign the user flow of clients’ websites. As the sole designer I led the way in various processes, including card sorting, site architecture, wireframing, prototypes, content migration, animation, coded examples and quality assurance.

I fulfilled client business goals by strategizing and designing websites, emails, ads and other digital deliverables for brands in the AV, interior design, restaurant and hospitality sectors. I regularly practiced user empathy and established scalable pattern libraries to ensure consistency and brand integrity.

My primary responsibilities included email design for clients including Target, General Mills and Join My Village. I also designed banner ads and illustrations as part of this digital marketing agency.

I led various print and web efforts as the in-house designer. I was responsible for the weekly bulletin, website, posters, brochures, digital signage, event photography, postcards, business cards and billboard designs. I designed the church logo and a comprehensive style guide which outlined details such as typography, colors and tone of voice.