My role was to research, reconsider, and redesign the user flow of clients’ websites. As the sole designer I led the way in various processes, including card sorting, site architecture, wireframing, prototypes, content migration, animation, coded examples and quality assurance.
I fulfilled client business goals by strategizing and designing websites, emails, ads and other digital deliverables for brands in the AV, interior design, restaurant and hospitality sectors. I regularly practiced user empathy and established scalable pattern libraries to ensure consistency and brand integrity.
My primary responsibilities included email design for clients including Target, General Mills and Join My Village. I also designed banner ads and illustrations as part of this digital marketing agency.
I led various print and web efforts as the in-house designer. I was responsible for the weekly bulletin, website, posters, brochures, digital signage, event photography, postcards, business cards and billboard designs. I designed the church logo and a comprehensive style guide which outlined details such as typography, colors and tone of voice.
“Matthew was an invaluable member of our creative team at Supervox Agency. He's smart, great at problem-solving, on the cutting edge of technology and all things digital, and terrific at changing gears quickly when priorities get shuffled. He didn't just design for us, but also delivered on production, with a good eye and attention to detail. He asks good questions and puts good thinking behind his work. He's a fine presenter, and brings a great attitude to all that he does.“
“Matthew pays close attention to details, setting up clear templates or standards for himself (and others that may be sharing the work he's doing). One of the things I most appreciated about Matthew was his desire to learn new or better ways of doing things, like exploring new tools or testing out extensions for the tools he already uses.“
“We loved having Matthew on the design team at ideapark. He has a great attitude and is willing to work on anything that comes his way with a smile. Matthew brings clever ideas to the table and is happy to try new approaches or suggestions on design projects. He was the go-to guy for our summer interns – answering questions, teaching and keeping them busy. To top it off, he makes some pretty creative coffee concoctions!“